Q. Can you really make money with YouTube?
A. Yes, but unless you’re already a well-known figure, don’t expect it to happen
overnight. I’ve seen some estimates on what the biggest YouTube players make, and
it’s huge. For example, here’s what the top 10 YouTubers for 2018 made, according to
- Logan Paul – $14.5 million
- PewDiePie – $15.5 million
- Jacksepticeye – $16 million
- VanossGaming – $17 million
- Markiplier – $17.5 million
- Jeffree Star – $18 million
- DanTDM – $18.5 million
- Dude Perfect – $20 million
- Jake Paul – $21.5 million
- Ryan of ToysReview – $22 million
Ryan of ToysReview is a 7 year old who – you guessed it – reviews toys. And we’re
guessing $22 million buys a LOT of toys.
Logan Paul made news and lost his elite status in the Google Preferred Ads
program when he posted a controversial video. He filmed himself in a Japanese forest
near what appears to be a human body hanging from a tree – a victim of suicide.
Despite being banned for 3 months and losing massive ad revenue, he still made
Forbes top 10 list.
And Jeffree Star used his YouTube platform to launch a $100 million dollar
makeup line (Jeffree Star Cosmetics.)
Q. Are there requirements to be met before I can get paid for ads (AdSense)
attached to my videos?
A. Yes, the requirements have gotten a lot tougher. You’ve got to have over 4,000
hours of watch time on your channel within the past month, and you must also have
at least 1,000 subscribers.
Q. Why are the requirements so high? It’s going to take me time to reach 4,000
hours and 1,000 subscribers.
A. The requirements weren’t always this stringent. But tighter ad rules followed a
small number of high profile events. For example, certain major advertisers left the
platform after their ads were displayed next to videos with predatory comments or
YouTube is much more interested in keeping advertisers happy and on board than
in worrying about the smaller video makers. Sadly, that’s just the way it is right now.
But when you’re starting out, there are plenty of other ways to monetize your videos
than with AdSense.
Q. How much can I expect to make through YouTube’s AdSense ads on my
A. As a basic rule, figure you will earn $1,000 per one million views on YouTube. If
your videos are getting that kind of viewership, then using the advertising program
can make you good money.
Q. Are there better ways to make money on YouTube than by allowing YouTube
to place AdSense ads on my videos?
A. Yes, for many YouTubers there are ways to make additional income beyond
AdSense or even instead of AdSense.
For example, if it’s appropriate, you might post an affiliate link in your description
box. For example, if your videos are on home remodeling, an affiliate link to a Lowe’s
or Home Depot kind of website would work well. If you do book reviews, then of
course link to the book through your Amazon affiliate link.
Anytime someone clicks your affiliate links and then makes a purchase, you’ll earn
small percentage of that purchase.
Q. How else can I monetize my YouTube videos?
A. You might sell digital products, such as ebooks, tutorials, courses and so forth.
These might be your products, or you might be acting as an affiliate.
Be sure to read the article, ‘Top 7 Ways to Make Money with Your YouTube
Channel’ in this issue.
Q. How do I get people to subscribe to my video channel?
A. Ask them. At the end of every video, ask them to hit the subscribe button so
they don’t miss out on the great videos you’re currently creating for them.
If your videos are longer, you might also ask them in the middle of the video, too.
Q. What if a person has a face for radio and or doesn’t like being in videos?
A. Then use a screen capture, slideshow or some other means of creating videos.
Do not let your fear or dislike of being in front of a camera stop you from profiting
And don’t think you have to be movie star beautiful or handsome to be in videos,
either. Personality and great content are far more important and valuable than just a
Q. I’m just starting on YouTube. How often should I post videos?
A. 2 to 3 times per week, even if you don’t have an audience yet.
Why? Because that is how you will get an audience and ensure you have a steady
stream of views.
And it’s also how you get better at making videos. Guaranteed, your 20th video is
going to be far better than your first one.