There’s no sense in creating videos if no one is ever going to see them, right? Well, 

unless of course you just like seeing yourself on the screen.

But  we’re  here to  get our videos  in front of real  viewers, prospects and  future 


Thus,  rule #1  of getting views is simple – do not BUY views. No one  will be 

impressed, including YouTube.

Here’s how you get real people watching and liking your videos:

1: Pay for Views using AdWords

“Pay? Oh no, I don’t want to PAY for viewers!”

I thought I would get this one out of the way first, since many people don’t like to 

pay to get their content seen. And I understand that, too.

If you don’t know your numbers, or your funnel isn’t even in the black yet, then 

maybe paying for traffic is something you should do later, once you know for a fact 

that the traffic will make you money.

But  if you  have a well-honed  funnel system, then  your goal is to get  qualified 

prospects into that funnel at a price that is lower than what you will eventually earn.

Make sense?

In other words, if you can pay $1 to make $2, then paying to get your videos seen 

is a great idea.

And the only way Google and YouTube approves for a pay for view structure is 

through AdWords. Gee, I wonder why that is…

When you use AdWords, you can get your video to appear in the search results

before competing videos. Your video will also appear more often in search results, as 

well as showing up in the sidebar of “related videos” section on YouTube.

The key is to target the people most likely to become customers. You don’t want 

to pay for just any viewing audience – you want the folks who will one day spend 

money with you (and hopefully one day SOON). 

Once you determine how to target these exact people with your videos and your 

AdWords, you are sitting on a perpetual goldmine.


2: Use Social Media

Share your videos on each social platform where you are active.

I know, I know, this one is so obvious. But I see marketers forget to do this all the 


Be sure to include a message that asks your audience to share the video.

And by the way, there is more to “like, comment and share” than just getting your 

video to go viral.

Search engines such as Google and YouTube pay attention to the “social signals” 

that tell them which content is important, engaging or worth sharing. 

The social signals and backlinks pointing to your video content can help you rank 

higher in the search engines.


3: Use Video Tags and Keywords

Be sure to tag specific people or places in your description. If you’re targeting a 

local market, use your city name and state.

Use popular keywords that are appropriate to get your video to show up in the 

search results.

Use  the names  of popular YouTube  channels that are related  to your video’s 

content. This will help your video to show up in the ‘related videos’ section for those 


Also write a compelling description of your video. Google can’t “read” your video 

content in the traditional sense, but it can index and understand the text associated 

with your videos.

And don’t forget your keywords. While ranking for a short, super popular keyword 

can be difficult, ranking for a longer one is much easier.

Choose a popular keyword phrase (long tail keyword), and then create your video 

around that keyword. Place the keyword in your title, and your video will likely show 

up when anyone is searching for that keyword. 

4: Add Closed Captioning

Search engines can and do index the closed captioning file you upload to YouTube 

along with your video. That’s why videos with captions rank higher. 

When  you upload  the optional  closed captioning  file, the hearing impaired  can 

watch your video, as well as people in noisy environments and those who speak a 

different language.

This gives an overall better user experience, makes Google happy and gives you 

better rankings.

5: Get Your Viewers to Subscribe

Every time you upload a new video, your subscribers will be notified, giving you 

more automatic views each time.

Just don’t use click farms or any of that nonsense. Fake subscribers will hurt your 

ranking or even get you banned.

6: Swap with Other Channels

Find  YouTube  channels that are  related to what you’re  doing and invite their 

experts or spokespeople to appear in your video. 

In return, you appear in one of their videos and now you can cross-promote each 

other’s channel.

7: Use Attention Grabbing Thumbnails

YouTube lets you choose the image people will see that acts as a video preview 

in the YouTube search results.

You can either choose an image straight from your video or use something else 

entirely. It’s good if you can keep consistency from one video to the next, so they all 

have the same basic look. 

For example, a cooking channel might always use a brightly colored graphic art 

border with the food front and center. A vlogger might use a split image, with a screen 

capture from the video on one side, and her name and / or the title of the video on 

the other side.

This way when someone finishes watching one video, it’s very easy for them to 

pick out more videos in the sidebar listings.