Let’s start this post with some impressive video marketing statistics for 2019. Optinmonster reported that video marketers get 66% higher quality leads per year. Optinmonster reported also that video marketers enjoyed a 54% increase in their brand awareness. Additionally, 93% of marketers say they’ve landed a new customer thanks to video marketing with social media.
What is video marketing?
Many people have many misconceptions about video marketing definition.
From Wikipedia:Video marketing is a component of an integrated marketing communications plan designed to increase audience engagement through social activity.
It’s well known that videos are the most common and popular type of media on the internet. More and more people prefer watching a video rather than reading an article. This fact explains why video marketing is so powerful?
If you consider video marketing vs content marketing, video marketing in 2019 outperform by far content marketing. With the written word, there may be misinterpretations as compared to watching a video. People like to have visuals to help them understand something better.
Video marketing and social media (Youtube)
Video marketing with social media and in particular with youtube is very important. Think about this: YouTube is the second largest search engine on the World Wide Web today. Billions of visitors go to YouTube every day to watch a music video, something entertaining, or even something informative. Many people have now Vlogs (video blogs) because videos are so popular.
Many people are more likely to think that they can’t make video marketing without a website. Here is the truth. You don’t even need to invest in a website for uploading your videos. If you have a YouTube channel, that can be your vlog. YouTube has many ways to help you monetize your videos, so you definitely want to use it.
How can video marketing help your business?
There is more than one way to make money with YouTube. You can either put up a video with a backlink to your site, to an affiliate site, or you can become a partner with them and make money with ads.
As an experienced marketer, you know how video marketing is important today. I have touched on using video in other articles, but now I want to go more in-depth.
Let’s start by talking about different types of videos you can make, which will encourage people to check out your site. This will be a way to make income before you use more technical approaches with your videos.
For starters, one of the highest searches for videos is a tutorial. Say someone wants to build a website for themselves and they don’t know how to do it. Make sure that you combine video marketing and SEO tricks for google page ranking.
They will search YouTube for a tutorial on it. They will watch step by step as someone shows them by screencast how to build a site from beginning to end.
Tutorial videos are not limited to just showing someone how to build a website of course. You can also review a product for people. If you are selling a computer, you can show people some of its features and what it can do and how to use it.
How well you explain the product and how to use its features will depend on whether people will tune in and watch your videos. If they like what they see, they are more likely to check out any other videos you have on your channel.
A great presentation about not just the computer. Also, you can buy any product that you can review. This will give people more of an incentive to purchase it. Since you are the one who created the review, they are more likely to buy the product from you.
What are the niches of Video marketing?
There are many other subjects and niches you can vlog about. If you keep a journal of your travels, you can turn it into a video journal. Make it exciting and share with your subscribers interesting facts about the places you visit. You can film yourself walking around or you can make a slide show of pictures.
However, people will more likely watch a video of you walking around.
Another vlog can be website reviews. These websites can be ones that you are an affiliate with. Otherwise, These websites can be sites that people are interested in. and you want to share your experience with them. After people watch the video, you want to direct them to your site where they can learn more. So give them enough information at the start, but not everything they need to know. You want to encourage them to learn more by visiting your site.
Video Marketing vs Advertising
Commercials are another great idea still as popular as they were when TV was invented. You can make your own commercial by simply being a spokesperson for your product or affiliate program. No matter how you put it together, if you grab the interest of your target audience, it should work out for you just
You can use a video to provide certain information to a viewer. Next, give them the option to purchase or request more information in the end.
This is where a squeeze page comes in handy. If you like, you can put a video on the squeeze page. Better, just have them click a link to take you to the page after viewing the video. Whatever way you choose to get their information, just do it. It doesn’t matter as long as you can encourage people to give you their information so they can now be on your list.
Some people out there may have very large lists of clients. One thing you can do is to start a joint venture with those people. You can charge a fee for others to use your video on their site. In addition, you can cross-promote each other’s products or services. This gives you more exposure and traffic to your vlog as well as exposure for your partner. It’s a win-win situation.
Are you doing video marketing the right way?