If you want your content to be seen and shared, and if you want it to make
a lasting impression of prospects, then the written word is seldom enough anymore.
Let’s do a test: Tell me everything you can about the person who wrote
the blog post you read yesterday.
Drawing a blank? Now tell me everything you can about a video you saw
yesterday. Different story, right?
What if someone calls you on the phone to sell you something you’re interested
in, versus someone that shows up at your door.
Which one are you more likely to buy from?
Assuming you’re not freaked out that a salesman appeared out of no where
with the product that adequately fits your needs, you’re going to buy from
him, not the faceless person on the phone.
Obviously you can’t visit your prospects in person, but you can do something
almost as good – USE VIDEO.
People remember video over the written word because it engages more
of the senses.
If you only use the written word, you’re simply not going to make nearly
the same level of connection that you could have with video.
Now then, you might be afraid to get in front of the camera.
If so, you can start out with slideshow videos, animated videos or screencast
Then move up to videos of yourself because this is the real pay off.
This is where people start to feel like they can really connect with you
and they KNOW you.
Remember, content is more important than quality.
You don’t have to be the next Steven Spielberg to make this work, you
just have to be authentic with something to say that people want to hear.