American Express Open Forum is a collaborative website, on  which American Express

invites guest authors from a variety  of sectors to share their business knowledge and wisdom. 

 

The result of this digital marketing is a content-rich megasite  that’s popular with the

search engines–all created without American  Express needing to shell out cash to 

content contributors.

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Obviously,  you’re not American  Express. And you most likely don’t have a

household brand like American Express, either. 

 

But if you choose a name that exudes authority, such as “The  Water Color Institute” or

“Organic Gardening Daily News,”  then you should be able to convince tier two and 

three bloggers and authors to write posts for you in the form of guest blogging.

 

And once you’ve got plenty of those, then you can go after the tier one experts as well.

Start with a clean looking site with professional graphics and logo. Write or commission

some great content of your own  to get things rolling and let prospective authors see 

what your site will be like. 

 

Then  start asking.  Pretty soon the  day will come when experts are asking

YOU if they can guest post on your site.